L20 145 ACT: Set up your campaign
Activity
Activity performed per group
Set up a search network campaign fitting for your webshop:
Create a campaign (type: search network)
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Reflect on and set fitting location, language, device targeting
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Analyze, design, implement if useful ad extensions
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Choose and control your bid and budget
Design and implement the add groups you need:
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Write and set up the text ad’s for the Google search network
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Connect the right keywords
Proof
Build sub page “1xx ACT: SEM” as submenu of “Activities” on your webshop
Paragraphs (using below paragraph title):
Instruction summary
For each of the below letters, you provide:
- Text proving that you have reflected (analysis, design) on what is the right thing to do for your webshop marketing in this step
- Screenshot of the relevant google adwords screen showing this phase
Steps to do this for:
a) Create a campaign (type: search network)
b) Reflect on and set fitting location, language, device targeting
c) Analyze, design, implement if useful ad extensions
d) Choose and control your bid and budget
e) Design and implement the add groups you need:
f) Write and set up the text ad’s for the Google search network
g) Connect the right keywords
Resultaat: zie link